![]() He is also the author of over 170 books on design and visual culture. Steven Heller is the co-chair of the SVA MFA Designer /Designer as Author + Entrepreneur program, writes frequently for Wired and Design Observer. We fetch it from our neighbours, kindle it at home, communicate it to others and it becomes the property of all.'” No other name could hold a candle to Kindle.Ĭronan also named TIVO (and designed the logo) and currently has an exhibition of his paintings, “Sibyls and Prophets from the Sistine Chapel,” at Vintage Berkeley, 2113 Vine St., Berkeley, California, until January 17. “From Voltaire: ‘The instruction we find in books is like fire. “I verified that it had deep roots in literature,” adds Hibma. The word’s roots are from the Old Norse word kyndill, meaning Candle. Kindle means to set alight or start to burn, to arouse or be aroused, to make or become bright. Kindle to read a new book’ to ‘When I’m stuck in the airport or on line, I can Kindle my newspaper, favorite blogs or half a dozen books I’m reading.'” We didn’t want it to be ‘techie’ or trite, and we wanted it to be memorable, and meaningful in many ways of expression, from ‘I love curling up with my Jeff wanted to talk about the future of reading, but in a small, not braggadocio way. ![]() Hibma says, “Michael came up with the name through our usual practice of exploring the depths of what the potential for the new product and product line could be and how the company wanted to present it. ![]() The name was conceived by San Francisco designer Michael Cronan and according to his wife and partner Karen Hibma, this is how it was coined:Ībout three years ago, Cronan was asked by Lab126, an company, to name a consumer product line, which turned out to be the Kindle. Ever wonder what Kindle, the name of the Amazon “e-book,” means and where it come from? Well, even if you didn’t, I’m going to tell you.
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